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10 Reasons to Shop at Whole Foods Market®

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The story goes that after borrowing $45,000 from friends and opening their very first health food store in Austin in 1978, the Whole Foods Market® founders lived in that store for a little while, because they got evicted from their apartment for storing food in it. Today, Whole Foods Market® has one of the best brand images out there, a loyal fan base, is ranked #218 on the Fortune 500 list, and has revenues of $12.9 billion in 2013. What can I say? I wouldn’t mind living at a Whole Foods Market store for a while. 🙂

I am one of many loyal Whole Foods Market customers who want minimally processed products free of certain artificial ingredients, and don’t want foods that contain nitrates, harmful pesticides, artificial colors, antibiotics, and hormones. In this blog post, I am going to dig a little bit deeper why exactly I choose to shop at Whole Foods Market. I admire Whole Foods Market not only because of the high quality standard they set for their products, but also because I respect their values and philosophy about life.

Whole Foods Market

10 Reasons why I choose to shop at Whole Foods Market:


1. Whole Foods Market sells the highest quality organic products. It’s very important to me what I put in my body as food and fuel. I also care about what I feed people I love. None of us have a spare body, so we better take really good care of what we have; high quality, natural, organic food is a huge part of it. Also, Whole Foods Market will never sell you products with bleached or bromated flour. In fact, they publish a whole list of ingredients prohibited in their food.

2. Whole Foods Market educates people about healthy eating. We have to be conscious shoppers. It’s worth our time to educate ourselves about all the harmful additives and chemicals we could potentially be putting in our bodies by making wrong food choices. And, that ties in with the next thing I like about Whole Foods Market: their initiatives for promoting health through healthy eating education. Their high quality organic produce speaks for itself. Whole Foods Market constantly updates their website and provides helpful links about the basics of organic foods, healthy eating, a comprehensive food guide on lots of ingredients, to name just a few. Many educational resources (recipes, cooking tips, local initiatives, etc.) are regularly posted to the Whole Foods Market Facebook page and their Twitter account.

3. Whole Foods Market cares about my needs as a customer. What initially attracted me to Whole Foods Market years ago was 1) their bulk foods section, 2) their amazing selection of cheeses, and 3) the pasta of all shapes and sizes. By offering a LARGE VARIETY OF healthy and organic products, introducing new brands that we were unaware of before, Whole Foods Market does the homework for me, the shopper, by having all types of natural and organic products in one place, and I don’t have to make a lot of stops driving from one natural store to another, one farmers market to another, or spend hours on the Internet looking for these kinds of products. Whole Foods Market also makes this whole “organic foods” shopping experience very attractive and sexy via welcoming store designs and friendly, educated staff. And, I just love their ever-expanding 365 Everyday Value brand, which offers more and more organic, natural products at amazingly affordable prices! Another Whole Foods Market resource not to overlook is their extensive recipe collection, including recipes via Pinterest and Facebook. They even publish video recipes on the  Whole Foods Market YouTube channel!

4. Whole Foods Market commits to GMO labeling of all its food products by 2018. I care about whether or not my food has GMOs, and Whole Foods Market is the first national grocery chain that committed to label all food products in its US and Canadian stores to indicate whether they contain Genetically Modified Organisms (GMOs) by 2018 – while it’s not even required by law! That will make Whole Foods Market a pioneer in GMO labeling among the national grocery chains.

5. Whole Foods Market has the highest quality standards for both farmed and wild-caught seafood. I love seafood and have quite a few fish and shellfish recipes on my blog and on a dedicated Seafood Recipes Pinterest Board. Fish is such an important part of our diets, as it is high in omega-3 fatty acids, or the “good” fats, which are important for our cardiovascular health, for tissue inflammation, and many other health benefits. Whole Foods Market sells 2 types of seafood: wild-caught and farmed. Their wild-caught fish is rated for sustainability (taking into account overfishing or harming other marine life). Their farmed seafood standards are the highest in the industry: antibiotics, growth hormones, preservatives like sulfites and phosphates, genetically-modified seafood, and land animal by-products in feed are all prohibited.

6. All meat sold at Whole Foods Market meat counter is from animals raised without hormones and antibiotics. I like the peace of mind of knowing that the beef, poultry, or pork that I buy are from animals raised without hormones, antibiotics, and that Whole Foods Market standards prohibit animals’ byproducts in the animals’ feed.

7. Gluten-Free foods selection. I am gluten-free, and not only does Whole Foods Market have some of the largest gluten-free offerings, the whole idea behind Whole Foods Market (wholesome ingredients, without artificial additives), and its transparent labeling system makes it very easy for a gluten-free person to shop there not being afraid of getting “glutened.” The only other comparable stores that I shop for gluten-free products are online marketplaces. Whole Foods Market even publishes a constantly updated list online of all gluten-free products for each particular store which makes shopping even easier.

8. Whole Foods Market loves local, like I do. Whole Foods Market supports local farmers by expanding and creating new markets for organic products. It also supports local producers via loan programs.

9. Whole Foods Market supports hard-working people both in local communities and globally. Local impact. Several times a year, each Whole Foods Market store holds 5% days, where 5% of that day’s net sales goes to support local education, local hospitals, or local non-profits. Just a few quick searches, and I found that these 5% days supported children hospitals, cancer centers, parks and conservation, botanical gardens, the list goes on and on. Global Impact. I happened to have lived in and traveled to several countries with emerging economies, and I have a great deal of respect and compassion for those amazingly hard-working people. Whole Foods Market has a whole program of providing micro-credits to the people in emerging economies via their Whole Planet Foundation. In fact, the global director for this foundation, Steve Wanta, is a former Peace Corps volunteer, and he spends his time travelling extensively all over the world covering as many as 18 countries a year to help regular people develop their businesses via micro-credits. What a cool and impactful job that guy has! The foundation really makes the difference, helps real people, and many of their stories are really touching.

10. Whole Foods Market cares about environment. I believe that people, animals, nature – we are all intrinsically connected; we do not exist in a vacuum. To Whole Foods Market, it’s important where the food comes from and what happens to it along the way. Whole Foods Market sets an example in its use of wind power, solar power, company-wide recycling programs, green buildings for their stores, etc. Whole Foods Market currently ranks fifth on the U.S. Environmental Protection Agency’s National Top 50 List, as well as third on its Top 20 Retail List. For more information visit Whole Foods Market: Values Matter





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{ 25 comments… add one }
  • Kathryn S. December 4, 2014, 11:07 am

    Love Whole Foods, even though my hubby doesn’t like how much I spend there, LOL! 🙂 If their store was closer to me, I wouldn’t shop anywhere else.

  • Kristen December 4, 2014, 4:47 pm

    Bromated and bleached flour is BANNED in EUrope. You will NOT find bromated and bleached flour at Whole Foods. Next time you buy bleached flour – read up on it. Quote from Wikipedia: ” Use of chlorine, bromates, and peroxides is not allowed in the European Union.” http://en.wikipedia.org/wiki/Flour_bleaching_agent

  • beth December 4, 2014, 6:00 pm

    no recipe?!?!

  • Matt December 4, 2014, 6:17 pm

    At my local Whole Foods, they have a great selection of wines (at good prices, too!). Also, it’s the only place where I buy grass fed beef and organic chicken. Even if it costs more, the quality is so much better.

  • Brianna December 4, 2014, 10:12 pm

    Whole Foods is the best place to buy seeds! I get my flax seed only there. And, they sell chocolate by pound! Where else can you buy real chocolate cheaper?!

  • zerrin December 5, 2014, 3:00 am

    Thank you Julia for such a post encouraging whole foods! Wish we have a similar market in my area. We just have an open market which sells organic vegetable and fruit. And wish they are not that expensive.

  • Denise [email protected] Brazil To You December 5, 2014, 6:40 am

    I like to shop at Whole Foods. Anytime that I need a cheese that is not available in other supermarkets or a special produce, this is the place that I go. I also love some baking items. I have seen only 2 in my city and they are not near my house!

  • Gayle @ Pumpkin 'N Spice December 5, 2014, 10:34 am

    I absolutely love Whole Foods! I don’t shop there too often, mainly because the nearest one is about a half hour from me. But they have wonderful produce, snacks, basically everything! You give such good reasons as to why this is the place to sop at!

  • Liz December 5, 2014, 3:43 pm

    I love Whole Foods…and am lucky to have one only 5 minutes away. I’m there WAY too many times a week 🙂

  • Matt December 5, 2014, 5:22 pm

    Love shopping there! The food quality is just amazing.

  • judee @gluten free A-Z Blog December 6, 2014, 4:03 am

    Whole Foods Markets is definitely a favorite of mine. I look for one wherever we travel and I feel confident about the quality of the food I’m buying. When I am at home, I have to travel about 25 minute to get to one, but it’s worth it!

  • cheri December 6, 2014, 5:26 am

    Hi Julia, I buy all my veggies from Whole Foods or the farmers market. Whole foods buys a lot of their greens from one of the local organic farms in town and they are always fresh and delicious. I am also a fan of their bulk section which is one of the best, Great post!

  • Lail | With A Spin December 6, 2014, 11:54 am

    I agree to what you said. We used to shop at Whole Foods every week but I go to Trader’s Joe more these days. Same quality organic food, but less expensive. I probably visit WF about once a month these days.

  • Monica December 7, 2014, 4:22 am

    I totally hear you. I got to Whole Foods at least once or twice a week. The bulk bin is my favorite, as is the produce, and so much more.

  • Chris @ The Café Sucré Farine December 8, 2014, 7:41 pm

    I can always find something to love at Whole Foods.

  • Pamela @ Brooklyn Farm Girl December 9, 2014, 9:19 am

    Our Whole Foods is full of different counters, I especially love grabbing fresh sushi for lunch there!

  • [email protected] Riffs December 10, 2014, 8:28 am

    Yup, Whole Foods lover here, too. Only thing I don’t like about them is the store closest to our house has such narrow aisles! Not typical for them — really wish they’d enlarge the store. They should — it’s always packed!

  • Juliana December 10, 2014, 8:52 pm

    I love browsing at the local Whole Foods, I love trying new products…
    Hope you are enjoying your week Julia 🙂

  • [email protected] December 13, 2014, 2:09 am

    Great post! I love Whole Foods!

  • Daniela December 14, 2014, 12:17 am

    Whenever I’m in the US I shop at Whole Foods.
    So much healthier and they have a great selection too.

  • Adri December 17, 2014, 9:27 pm

    I love Whole Foods. They make a real effort to gather local produce, something I really appreciate.

  • Alley @ Alley's Recipe Book January 1, 2015, 12:55 pm

    I love Whole Foods! I used to live across from one before I started really cooking and never went. Now I live on the opposite side of town and am impatiently waiting for the new location to open near me. Come on already! 😉

  • April January 4, 2015, 12:50 am

    WFM used to be my favorite place to shop at but I now go to the Fresh Market because it is closer and their antibiotic free meats such as beef and chicken are 2.99/lb on Tuesdays. This allows me to stock up on quality food on a tight budget. WFM does not offer that kind of discounted price point. I still go to WFM for their mushrooms and certain other produce when it goes on sale.

  • Thomas (Chuam-Tio) chu September 28, 2017, 10:59 am

    Sounds like they are saints!

    • Julia October 31, 2017, 7:31 pm

      One of my favorite stores! Organic dry fruit, organic nuts, unusual stuff such as dried mulberries, different kinds of sardines that I can’t find anywhere else. Great cheese. Easily accessible organic produce. I can continue on and on – I love this store!

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